Who is the audience for the book?

There are two primary intended readers of “Startups and Beyond: Building Enduring Organizations”. First, startup founders who are looking for a disciplined approach to launching their venture.  Second, leaders in existing small/medium/large enterprises who are keen on embarking on a successful growth journey.


In brief, what is the book about?

The book offers practices and insights for launching startups, and for growing existing businesses so that both can experience enduring success. Instead of drowning the readers in a “laundry list” of practices, the book offers them in meaningful chunks, called Maturity Levels. Check for yourself which of the five your organization maps to!


How is it different from so many other books on management?

The book builds on the time-tested principles of entrepreneurship, talent management, strategy and product management. With its visual and easy-to-use format, it is different, and unique, as it:

  1. Builds an entrepreneurial-mindset and systems-based thinking in next-gen leaders
  2. Balances internal (e.g. culture, talent ) and external (e.g. markets, customers) perspectives
  3. Provides guidance on – both the startup and growth stages of an enterprise – through a unique maturity model


Can you tell a little bit more about this maturity model?

Launching new ventures and building organizations for long-term success, requires the introduction of a vast number of inter-related practices over time. Also, it entails making cultural, behavioral and operational changes to institutionalize these practices. While the actual process is iterative and non-linear, it is significantly aided by having a clear forward-looking roadmap that serves as a lodestar.

At the heart of the book, is the Maturity Model for Building Enduring Organizations (MMEO) – a framework that offers an incremental, 5-level pathway towards building enduring organizations. A global-first, the MMEO has been curated with best practices from over 100 organizations worldwide.



Who else can benefit from reading the book?

Investors (angel, seed, venture) can use the book’s framework to assess the maturity level (and risk) of their potential investees. They can also use the book’s best practices to mentor their portfolio companies.

Management consultants can leverage the book’s maturity framework to assess their clients’ current maturity and to advise them on the most effective strategies and tools for building enduring organizations.

Last, but not the least, educators can leverage the book to augment their entrepreneurship curriculum, and to inform students about the virtues of building long-term enduring organizations



Which functional areas does the book emphasize?

Strategy, execution and human capital management, supported by innovation, values, and culture-building


Which areas does the book not cover at all?

Accounting, finance, technology, and administration. And strategies, plans, and actions that are specific to any organization or industry.


The book’s title suggests that it is mostly for Startups. Will it apply to my medium-sized company that is struggling with business and talent issues?

Absolutely yes! The primary focus of the book is to help organizations – of all sizes and ages – to become successful, scalable and enduring. For a medium-sized company, the book offers a wide variety of practices to increase market traction, improve quality and hire and retain people. #startupsandbeyond


Will the book help me attract venture funding?

Well, not directly. But, the book’s focus is on building fundamentally sound and sustainable businesses – which also happens to be the prime consideration for investors. Hence, a high-fidelity implementation of the book’s best practices could prepare the organization to have productive discussions with potential angel/seed/venture investors.


Does every organization have to traverse the maturity levels in their strict numerical order?

The basic premise of having the five maturity levels in the book’s framework is that organizations need to implement (and do a good job of it) basic practices before they can take on more complex tasks. Progressing through the levels sequentially has the advantage of not biting more than what the organization can chew. Having said that, irrespective of which maturity level the organization is currently at, they can always read/review practices of higher level as preparation for the future.


I am starting an NGO…will the book help me?

Upfront, the book’s vocabulary and examples are drawn from the corporate world. Even though the underlying principles of becoming an enduring organization apply equally well to not-for-profit organizations or enterprises with a social purpose, it would require substantial interpretation to evolve practices that fit the social context [we will release a guidebook for this soon]. The book’s ISBN,  by the way, is  ISBN 978-81-933924-3-0


We run an incubator / accelerator. Will the book help?

The book’s framework and its constituent practices can be used to tailor entrepreneurship curriculum in universities, incubators, and accelerators. Additionally, evaluation tools bundled with the book can be used for assessing the current “health” of startups, and for mentoring them in their ongoing journey.