SUMMARY OF THE BOOK
Startups and Beyond: Building Enduring Organizations guides startups and existing enterprises to evolve into organizations that are resilient, innovative and results-oriented.
Of course, the context and challenges of building a venture from scratch are different from those of growing an established enterprise. The concepts and practices presented in this book have been selected to apply well to both situations. Depending on their starting point, readers will interpret and apply the practices appropriately.
For example, with a focus on discovery and creation, a Startup founder may use the book for building a great initial team and finding a viable business model. On the other hand, an executive leader, within an existing enterprise, may leverage the book’s practices for managing growth, developing leaders, retaining talent and for fostering a culture of innovation through intrapreneurship.
The book is written with a strong belief that innovative ideas and individual passion need supporting organizations to nurture, bring them to life, and to channelize them into meaningful outcomes. Great organizations serve as catalysts of personal, economic and social growth. However, history is proof that such organizations are never built by chance. They require a high level of leadership discipline – to create human institutions that out-live specific products, people and socio-economic trends. Hence, at the heart of the book is a systematic approach towards building “enduring” organizations.
In a world riddled with volatility, and obsessed with instant gratification, the book brings fresh insights on building great businesses over time. Best-practices and lessons from some of the most admired organizations in the world, like: GE, Sony, Google and Tata, and well-known startups like Uber and SnapDeal have been curated to offer a practical roadmap – that helps strike a balance between managing current operations while preparing the organization for the future.
THIS BOOK IS FOR VISIONARY FOUNDERS AND BUSINESS LEADERS WHO WISH TO BUILD SUCCESSFUL ENTERPRISES, AND TRANSFORM THEM INTO ENDURING ORGANIZATIONS.
BUILDING ENDURING ORGANIZATIONS
Does the idea of building an enduring organization sound alluring, but difficult? It surely is an overwhelming task if one looks at the hundreds of things that need to get done. To make it easier to prioritize actions, the book divides this journey into meaningful chunks and provides an incremental roadmap to build such organizations.
At the heart of the book, is the Maturity Model for Enduring Organizations® (MMEO) – a framework that offers a staged, 5-level pathway towards building enduring organizations. A global-first, the MMEO has been curated with best practices from entrepreneurship, product management, execution and talent management – from over 100 organizations worldwide.
The MMEO presents an integrated pathway to:
- Develop an outside-in and customer-centric perspective
- Plan and achieve profitable growth
- Continuously innovate business models and processes
- Build a culture of flawless execution and accountability
- Attract and retain talent
- Develop a robust leadership pipeline
- Build reliable management systems