If you are a Startup founder, you will find insights on analysing business opportunities, building an initial team, launching successfully and scaling prudently.

Owners and leaders of existing enterprises will find insights on how to create systems that enable them to manage growth, innovate continuously, attract and engage talent and build robust work cultures.



Given the multiple priorities screaming for attention in startups and existing enterprises, it is quite easy to lose sight of the “big picture” – of building a robust and enduring organization. The book provides for various levels of self-assessment to ensure that enterprises have a realistic sense of their current status and progress.

At the highest level of abstraction, the book enables enterprises to assess themselves on a 1 to 5 scale of Maturity Level. At the next level of abstraction, organizations can assess their current capability in the three pillars: Shaping the Future, Delivering Results and Engaging/Developing Talent. At the highest level of granularity – organizations can receive feedback on the effectiveness of specific systems like: business modeling, customer needs analysis, planning, execution, performance management, recruitment and developing leaders.



No more “shooting in the dark”, or “taking on more than what one can chew on”.  And certainly, no more of  status-quo. The book provides a structured roadmap to build an Enduring Organization – with a sharp focus on systems, developing the right culture, gaining market traction and developing talent. The roadmap brings a sense of discipline with adequate flexibility to maneuver an enterprise-specific journey.


With the advent of online learning, focus on minimalistic design, infographics and shortage of time with readers, this book takes a unique visual route in presenting its insights. It is a management book with a difference not just in its design, but also in its contents – as it deals with not just principles and concepts, but also usable tools and guides.